Zappos.com: More than Shoes! | mullen.com. The Ad of the day courtesy of Mullen. This is a classic example of Extreme Inversion.  A bit drafty, eh?  This ad falls under the Extreme family in the creativity tools.  Zappos focuses on what would happen if you DIDN'T have the product...in a crazy, over-the-top way of course. … Continue reading Ad of the Day