Save Our Species collection by Lacoste

This is a lovely example of SIT’s Attribute Dependency innovation. The number of shirts (times) the number of the animals’ remaining population.  Lacoste boldly manipulates one of its core internal components; their logo. Another excellent execution of the SIT tool; Task Unification.  Each of the 10 shirts in the collection features a unique logo per threatened species.

They have assigned their iconic crocodile logo the additional task of raising funds for the International Union for Conservation of Nature to champion awareness of threatened species.  While the collection is SOLD OUT – you can make a donation here!

GIF Source: https://www.lacoste.com/us/saveourspecies.html