Celebrity Siri Ads: Poor move for Apple?

A friend shared this article, AdAge’s take on the new commercials turning Siri into a silly tool for the rich and famous.  I have to agree with the author on this topic, these new adds are a bit annoying and unrelate-able for myself and I’d say the rest of the 99%.

I mean, Hotpacho? Please. (Who makes gazpacho?) The Samuel L. Jackson spot, the most off target, just straight up annoys.  I mean, he can’t just look for mushrooms, organic please.  Don’t get me wrong, I love Zooey Deschanel, I just don’t think she is the right personality for Siri.  The fact she she rising in popularity exponentially may bring them some celebrity appeal, New Girl anyone?! (Great show) Shallow marketing strategy however.

This different commerical, is more in the ballpark for their consumer target.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s