Zappos.com: More than Shoes! | mullen.com.
The Ad of the day courtesy of Mullen.
This is a classic example of Extreme Inversion. A bit drafty, eh? This ad falls under the Extreme family in the creativity tools. Zappos focuses on what would happen if you DIDN’T have the product…in a crazy, over-the-top way of course. (duh, extreme?) Zappos shows the benefits lost rather than the product.
I’m thinkin’ she didn’t have any problems hailing a cab. Just a guess, but I’d bet I’m right.
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