Zappos.com: More than Shoes! | mullen.com.
The Ad of the day courtesy of Mullen.
This is a classic example of Extreme Inversion. A bit drafty, eh? This ad falls under the Extreme family in the creativity tools. Zappos focuses on what would happen if you DIDN’T have the product…in a crazy, over-the-top way of course. (duh, extreme?) Zappos shows the benefits lost rather than the product.
amanda hagedon, consumer strategist 
I’m thinkin’ she didn’t have any problems hailing a cab. Just a guess, but I’d bet I’m right.
After looking at a number of the articles on your blog, I honestly like your way of writing a blog.
I added it to my bookmark site list and will be checking back soon. Please check out
my website as well and let me know your opinion.