Save Our Species collection by Lacoste This is a lovely example of SIT’s Attribute Dependency innovation. The number of shirts (times) the number of the animals’ remaining population. Lacoste boldly manipulates one of its core internal components; their logo. Another excellent execution of the SIT tool; Task Unification. Each of the 10 shirts in the collection … Continue reading Limited Edition with Purpose
Must we compromise experience for mobility?
It's been a minute, I know — but I'm back! My energy hath been renewed in my stewardship for innovation. MAJOR Innovation sighting recently! Over a Thanksgiving trip to the mountains of West Virginia [ski country], my family and I enjoyed lunch in a small town; Thomas, WV. My husband casually wanted to get some … Continue reading Must we compromise experience for mobility?
Taco Bell | Cantina Bell
I took a bit of a hiatus from the blog, but I am back! I was inspired to discuss the new Cantina Bell menu after recently dining at one of my favorite fast food establishments, Taco Bell. Does anyone else miss the Taco Bell Chihuahua?!?! While I have not … Continue reading Taco Bell | Cantina Bell
UPDATE: QR Codes
So, I had written a post titles QR Code BLUE. However, since then I have secured a new position at TimberTech this past month. I just received my new business cards and noticed they have a QR code printed on the front. There is nothing specifying where the code sent you once scanned, so I gave … Continue reading UPDATE: QR Codes
Celebrity Siri Ads: Poor move for Apple?
A friend shared this article, AdAge's take on the new commercials turning Siri into a silly tool for the rich and famous. I have to agree with the author on this topic, these new adds are a bit annoying and unrelate-able for myself and I'd say the rest of the 99%. I mean, Hotpacho? Please. … Continue reading Celebrity Siri Ads: Poor move for Apple?
Market v. Design Research
Let's first start of by clearly defining these two terms. Jon Kolko's, Exposing the Magic of Design, includes a clear explanation of the similarities and differences of the two in a simple table I have re-created below. (I recommend exploring the rest of this book as it is a fascinating read.) Design Research Market Research … Continue reading Market v. Design Research
QR Code BLUE
The word on the street is that QR codes are out, and Google goggles are in. I stumbled upon this article, showcasing some epic QR code failures of last year and felt inspired to write about the topic. QR codes are not a new technology, but new to the average consumer like you and me over … Continue reading QR Code BLUE
Dr. Pepper 10 macho madness?
Alright folks, I'm sure most of you have seen the Dr. Pepper 10 commerical, but if not take a gander below. Dr. Pepper 10 Commercial I have mixed feelings on the ad. Its definitely a conversation starter. Let's start with the facts. This is an example of Extreme Consequence advertising tool. Showing an absolutely absurd reason for using the … Continue reading Dr. Pepper 10 macho madness?
“The Web is what you make of it.”
http://www.youtube.com/watch?v=R4vkVHijdQk&feature=youtu.be This new commercial from Google Chrome is so heartfelt, love it. It yanks the emotion right from your soul. I am seriously considering doing this for my own children someday... or some version of this. The idea of writing to my children from day 1. Although by the time they grow up, not sure … Continue reading “The Web is what you make of it.”
Ad of the Day
Zappos.com: More than Shoes! | mullen.com. The Ad of the day courtesy of Mullen. This is a classic example of Extreme Inversion. A bit drafty, eh? This ad falls under the Extreme family in the creativity tools. Zappos focuses on what would happen if you DIDN'T have the product...in a crazy, over-the-top way of course. … Continue reading Ad of the Day
